[Case 01]

Designing a mobile-first analytics app that brings Catalyst’s insights into the field for benefits brokers.

B2B SaaS · Data & Analytics · Employee Benefits

Phone mockup showing Catalyst mobile dashboards and snapshot insights
Phone mockup showing Catalyst mobile dashboards and snapshot insights
Phone mockup showing Catalyst mobile dashboards and snapshot insights

Catalyst Mobile: Bringing Data-Driven Decisions Into the Field

A mobile app that gives benefits brokers on-the-go access to Catalyst’s dashboards, LLM insights, and push-based workflows.

[Project Overview]

Design a mobile-first version of Catalyst that surfaces key snapshots, metrics, and alerts for brokers on the go. Catalyst is a data platform for benefits brokers, originally built for desktop, which left field-based users without easy access to live data while commuting or on-site with clients.

[Problem Statement]

Benefits brokers rely on Catalyst to understand plan performance, benchmark against the market, and respond to client questions. But because the experience is desktop-only, many brokers can’t use it when they actually need it, on the way to a client meeting, in the elevator, or right after a call. \n\nWithout a mobile experience, brokers screenshot dashboards, rely on outdated PDFs, or simply make decisions without the latest data. The lack of on-the-go access also limits engagement and adoption, especially for more casual or non-analyst users.

[Opportunities]

  • On-the-go access to insights: Make Catalyst snapshots and key metrics accessible in a few taps from a phone.

  • Increase engagement with push: Use targeted notifications and reminders to pull users back into Catalyst when something important changes.

  • Design for “snackable” decision-making: Reshape complex dashboards into concise, mobile-friendly views that support quick decisions instead of deep analysis.

  • Reduce friction around security:Design authentication flows that balance enterprise-grade security with minimal friction on mobile (SSO, Azure B2C, MFA).

  • Establish a mobile design foundation: Create patterns for scalable data visualization, navigation, and alerts that can support future features (e.g., configurations, offline access).

[Industry]

B2B SaaS · Data & Analytics · Employee Benefits

[My Role]

Senior Product Designer

[Platforms]

Mobile · iOS & Android

[Timeline]

1-week concept to deploy sprint (Discovery → UX flows → UI design → Development → QA → Deploy)

[Project Type]

MVP

[Status]

Shipped

Screens showing Catalyst mobile SSO login and the snapshot home screen with key KPIs
Screens showing Catalyst mobile SSO login and the snapshot home screen with key KPIs

[Persona]

a woman in a suit and tie with red lipstick
Jordan Miller

Employee Benefits Consultant at a regional brokerage

38 Years

Chicago, IL

Comfortable with Enterprise Technology

Female

[Goal]

Quickly answer client questions with current data while on the go.

Spot issues in client plans early through proactive alerts instead of end-of-quarter surprises.

Reduce prep time before meetings by having key metrics and summaries in one place on mobile.

[Frustrations]

Current dashboards are desktop-only and unusable on a phone screen.

Security flows (SSO, MFA) are clunky on mobile and often log her out mid-day.

She has to screenshot or export dashboards ahead of time because she can’t reliably pull data during a client conversation.

[Process]

Discovering Mobile Needs

Reviewed the PRD and existing Catalyst desktop workflows to understand current value propositions and constraints.

Conducted stakeholder interviews (product, data, engineering) to clarify what “on-the-go” usage should enable and what technical limitations exist (APIs, auth, latency).

Mapped current broker journey and identified moments where desktop access breaks down (commuting, between meetings, on-site).

Discovering Mobile Needs

Reviewed the PRD and existing Catalyst desktop workflows to understand current value propositions and constraints.

Conducted stakeholder interviews (product, data, engineering) to clarify what “on-the-go” usage should enable and what technical limitations exist (APIs, auth, latency).

Mapped current broker journey and identified moments where desktop access breaks down (commuting, between meetings, on-site).

Discovering Mobile Needs

Reviewed the PRD and existing Catalyst desktop workflows to understand current value propositions and constraints.

Conducted stakeholder interviews (product, data, engineering) to clarify what “on-the-go” usage should enable and what technical limitations exist (APIs, auth, latency).

Mapped current broker journey and identified moments where desktop access breaks down (commuting, between meetings, on-site).

Synthesizing Insights & Defining Scope

Brokers need quick, high-confidence answers, not full self-service analysis, when they reach for their phone.

Complex dashboards must be restructured into small, themed units (cards, summaries) to be usable in short bursts.

Push notifications are valuable only when they’re highly targeted and clearly actionable; otherwise they risk becoming noise and driving uninstalls.

Synthesizing Insights & Defining Scope

Brokers need quick, high-confidence answers, not full self-service analysis, when they reach for their phone.

Complex dashboards must be restructured into small, themed units (cards, summaries) to be usable in short bursts.

Push notifications are valuable only when they’re highly targeted and clearly actionable; otherwise they risk becoming noise and driving uninstalls.

Synthesizing Insights & Defining Scope

Brokers need quick, high-confidence answers, not full self-service analysis, when they reach for their phone.

Complex dashboards must be restructured into small, themed units (cards, summaries) to be usable in short bursts.

Push notifications are valuable only when they’re highly targeted and clearly actionable; otherwise they risk becoming noise and driving uninstalls.

Designing the Mobile Experience

Defined a mobile IA that centers around a “Snapshot” home, with clear entry points into clients, metrics, and notifications.

Created the designs direct in cursor for login, snapshot browsing, drill-down, and notification deep-linking, validating them against field use cases.

Designed mobile-friendly data visualizations (cards, trend lines, compact tables) that preserve meaning while reducing cognitive load.

Designing the Mobile Experience

Defined a mobile IA that centers around a “Snapshot” home, with clear entry points into clients, metrics, and notifications.

Created the designs direct in cursor for login, snapshot browsing, drill-down, and notification deep-linking, validating them against field use cases.

Designed mobile-friendly data visualizations (cards, trend lines, compact tables) that preserve meaning while reducing cognitive load.

Designing the Mobile Experience

Defined a mobile IA that centers around a “Snapshot” home, with clear entry points into clients, metrics, and notifications.

Created the designs direct in cursor for login, snapshot browsing, drill-down, and notification deep-linking, validating them against field use cases.

Designed mobile-friendly data visualizations (cards, trend lines, compact tables) that preserve meaning while reducing cognitive load.

[Outcome]

Defined a focused mobile MVP: Authentication, Snapshot view, and push notifications aligned with business goals and technical constraints.
Created a mobile design system and interaction patterns for data visualization, ready for implementation across iOS and Android.
Established success metrics for mobile (adoption, WAUs, notification engagement, time-to-first-value) to inform future iterations.

[Key Learning]

Design for Moments, Not Sessions

Mobile analytics is less about replicating the desktop and more about supporting a few critical decision moments in context.

Design for Moments, Not Sessions

Mobile analytics is less about replicating the desktop and more about supporting a few critical decision moments in context.

Design for Moments, Not Sessions

Mobile analytics is less about replicating the desktop and more about supporting a few critical decision moments in context.

Security UX Is Part of the Value Proposition

In an enterprise context, SSO and MFA flows can make or break usage; they must be intentionally designed for mobile, not bolted on.

Security UX Is Part of the Value Proposition

In an enterprise context, SSO and MFA flows can make or break usage; they must be intentionally designed for mobile, not bolted on.

Security UX Is Part of the Value Proposition

In an enterprise context, SSO and MFA flows can make or break usage; they must be intentionally designed for mobile, not bolted on.

Notifications Need Clear Contracts

Push only works when users know exactly why they’re being notified and what action they can take next.

Notifications Need Clear Contracts

Push only works when users know exactly why they’re being notified and what action they can take next.

Notifications Need Clear Contracts

Push only works when users know exactly why they’re being notified and what action they can take next.

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